ABC Company By Patricia and Ka lai

Change words in red. Hints in green.

ABC is one of the biggest suppliers of leather soled shoes.
We have been operating in China, our biggest market, for 15 years.
In January 2004 we ran a marketing campaign which led to a February 2004 sales increase by 5 %.
Our main competitor is Abacon. Although Abacon lost 3 % of market share, Abacon has been diversifying their product range and has gained a foothold in the sports shoe market. The sports shoes market is a growing area of sales. Therefore, we need to also gain a foothold in the sports shoe market.
ABC is exploring new products in the sports shoe market and has spent a lot on R & D over the last year end a half (Unclear). Next January we will launch a new product which is a durable, waterproof sports shoe. We hope to break into the sports shoe market and secure a competitive market share.

By Patricia and Ka lai