ABC is one of the biggest suppliers of leather soled shoes. China is our biggest market and we have been operating there for 15 years. In January 2004 we ran a marketing campaign and so the sales increased by 5% in February 2004.
Our main competitor is Abacon. It lost 3% of market shares owing to our sales increase. However, Abacon has been diversifying their product range and they have gained in sports shoe market. ABC need to gain a foothold in the sports shoe market as the sports shoe market is a growing area of sales. ABC are exploring new products in the sports shoe market and it has spent a lot on R&D over the last year and a half.
Next January ABC will launch a new product which is a durable, waterproof sports shoe. As a result, ABC hopes to break into the sports shoe market as well as securing a competitive market share.
By Algie Etta and Sandy
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