ABC Company By Edwina and Ka Yiu

Change words in red. Hints in green.

ABC, one of the biggest suppliers of leather soled shoes, has been operating in China for 15 years. Since China is our biggest market, in January 2004 we ran a marketing campaign. As a result, ___ (preposition) February 2004 sales increased by 5%.

Therefore (Choose a better phrase), Abacon, our main competitors, lost 3% of market share. Abacon has been diversifying their product range, so it has gained in the sports shoe market, which is a growing area of sales.
In order to gain a foothold in the sports shoe market, ABC is exploring new products and has spent a lot on R&D over the last year and a half. ABC will launch a new product – a durable and waterproof sports shoe next January. ABC hope the new sports shoe will help it to break into the market and secure a competitive market share.

By Edwina and Ka Yiu